SEO- Search Engine Optimization
Search engine optimization, the technique to getting traffic from the ‘free’, ‘natural’, ’organic’, or editorial search results on search engines. It is mainly used for marketing our websites. There are many SEO services available. SEO helps to provide improvements in organic search engine ranking of a website.
About the Google:-
Larry Page and Sergey Brin, Ph.D students invented Google as part of their project at Stanford University in 1996. But up to 2010, it got no fame. So Google engineers published their secret tips to the webmasters to practice. This was the very influential decision in the Google lifetime. So this is the reason for the development of search engine optimization.
Need of SEO:-
If you are a business owner, you want your own website to come up when people are searching for your product or service to increase business. Then how do you make sure your website became in top position in search results? To this, your website must be attractive to search engines and you need to know all right things to get your website become high ranking. This is the relevant position to use SEO.
SEO Methods:-
According to the user SEO in two types
1. white hat SEO: It is the ethical SEO service. It means without ant any shortcut methods or any malpractices try to optimize the particular website.
2. Black hat SEO: It is the unethical; SEO service. There are many possibilities to malpractices in SEO. Google try to avoid this type of websites. For example keyword stuffing,content spinning, low-quality content in content spamming are black hat SEO.
Earlier Google algorithm updations:-
At the beginning of Google, it was niche specific. It means content specific method. After the introduction of page Ranking method. It concentrates on the number of keywords. As page increased the page rank become improved. This leads to content spamming like keyword stuffing. So to control content spamming Google change their algorithm to link specific.
According to get links from different websites page rank improved. If you get links from well-known websites, it became top listed. There was also malpractice developed like link exchange, link farming,link selling etc. So Google again changes its algorithm to quality link specific. It means that rank will improve only when the link gets from the quality websites or from the website high page rank. There is also malpractice arise. The high-quality websites come forward for selling links.
Again Google updated the algorithm called passing the juice in SEO. The idea is that when link pass from well-known websites to externally will pass more Powers or equity to externally. It uses one of the factors in ranking that website. At that time there is a problem arise If we give a link from our website to get more information about our article then leak out power to externally. To avoid this problem Google introduced “rel=nofollow”when this add to our algorithm there no chance to equity flow.
Google ad programs:-
Google firstly introduced ad program is “ad-words”. It is a prepaid program. If you are a businessman, you spend money to Google to publish your advertisement on Google websites. After this Google introduce another program “ad-sense”. If our website is well known you have to register in this program to show advertisement on your own website. When you get any click from reader Google cut a particular amount from that advertisement owner, then you get a commission from that.
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